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About Us​

‘Born’ in Italy, SanteCare has been a pioneer in personal care, infusing the spirit of ‘La Bella Vita’ (The Beautiful Life) into each of its products. Much like the Italians, with an appreciation for every small and beautiful detail in life, the team is endavouring to make the impossible possible. Over the years, the brand's pushed the boundaries of consumers’ perception on personal care by innovative patents and market-driven solutions for genuine demands.

Since its entry into China in 2019, sales have soared. By the end of 2021, the brand had boasted over 100,000 retail points both online and offline.

SanteCare’s journey is still on. The brand’s global influence is still expanding due to its exceptional market performance, which undoubtedly does speak for itself. Since 2019, this personal-care leader has covered Asian markets like China, Singapore, Indonesia, South Korea, Vietnam, etc. And has offered comprehensive personal care solutions to over tens of millions of clients there.

Staying true to its heart, SanteCare is fully devoted to meeting customers’ genuine demands. With caring solicitude and innovative technology at its core, there comes a future of infinite possibility. The company will keep going ahead, refining its service and technology, just to make “La Bella Vita” come true. That is, the beautiful life for all.

Driven by ethical concern in personal care as well as the original founder’s interest in cutting-edge technology, SanteCare has been hailed as a "highly creative personal care brand", which actually delivers a hopeful message through the name. The compound word "SanteCare" combines the French part "Sante" - meaning health - and the English part "Care". All together, the two meanings reveal the promising wish made by brand name, to provide caring solicitude, to promote a healthier life, to push forward the frontier of knowledge in personal care with advanced technology while insisting on CGMP standards and avoiding synthetic chemicals. Hopefully, SanteCare believes a better life is approachable with the help of science. The brand has been continuously working on the purpose to enhance happiness in daily life, turning personal care into purely an enjoyment, simple and efficientl.

The advantages of this groundbreaking patent were obvious, drastically simplified procedures, notable practical effects, user-friendly experience for every one. It showcased the brand's commitment to equality. Consequently, SanteCare has earned recognition globally with these patented products. Collections of BreatheEasy, Oralmedic and Greenderm with various patents are among the best-sellers in over 80 countries and regions. In particular, the Oralmedic Mouth Ulcer Gel was the top one in the sales of oral-care category in Hong Kong, 2022.

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"Caring, in the name of nature.
Pleasing, for the nature of life."

Pavlos Kontomichalos, Founder & CEO

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©2025 by Santecare Italy

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